Delivering compassionate, person-centred care that empowers people to live independently and with dignity.
Avican Support was founded with a clear purpose: to provide high-quality, reliable care that truly makes a difference to people’s lives. Built on a foundation of experience across health, social care, and operational leadership, our organisation has grown through a commitment to doing things the right way – putting people first, always.
Our leadership team is built on people with real lived experience across the care sector their combined experience amounts to almost 150 years of knowledge, understanding and a passion for working together to deliver exceptional care.
Like many care providers, our journey began with recognising a gap: individuals needed more than just support – they needed understanding, consistency, and a service built around them. That belief continues to shape everything we do today.
We are proud to support individuals across Cambridgeshire and beyond, delivering services that promote independence, wellbeing, and meaningful everyday experiences.
Allowing people to remain living in their own home in the way that they choose for as long as possible
Charles is a specialist in palliative care with expertise in end-of-life care and the cognitive challenges associated with dementia. As well as a visiting lecturer at one of the leading universities in the UK, he is also a member of the International Observatory for End of Life Care at Lancaster University.
While working in Thurso, the northernmost town on mainland Scotland, Charles recognised a pressing need for high-quality, dependable care services that would allow people to remain safely and comfortably in their own homes. Determined to address this gap, he took the initiative to create what became Crescent Trust, now known as Avican Support. From the outset, the organisation was built on a clear commitment to delivering first-class care at every level.
Charles brought to this vision a strong combination of professional expertise, academic achievement, and practical leadership. His background in palliative care gave him a deep understanding of the needs of individuals and families facing some of life’s most challenging circumstances. At the same time, his earlier career in business management, IT, and healthcare administration provided him with valuable insight into the wider service provision sector and the systems required to build and sustain an effective organisation.
Across his career, Charles has developed a broad and distinctive range of experience, shaped not only by his professional roles but also by his continuing academic pursuits. This combination of clinical knowledge, operational understanding, and strategic thinking enabled him to lay the foundations for a care organisation focused on quality, reliability, and compassion.
Today, his vision continues to be reflected in Avican Support’s commitment to delivering exceptional care services tailored to the needs of people in their own homes.
Years of Experience: 26 Years
What do you enjoy most about your role? What I enjoy most about my role is knowing that the service we provide has a real and meaningful impact on people’s lives. Supporting individuals to remain in their own homes with dignity, comfort, and the right level of care is incredibly rewarding, and I take great pride in maintaining the high standards that families can trust.
What do you enjoy outside of work? Outside of work, I enjoy spending time with family and friends, reading, and maintaining a healthy balance between professional and personal life. I value time to reflect, recharge, and continue learning, all of which help me bring energy and perspective to my work.
I joined Avican Support in 2025, bringing over many years of experience in health and social care. My role focuses on supporting the organisation’s safe and sustainable growth by strengthening existing services and identifying new opportunities to expand responsibly into previously untapped areas.
Prior to joining Avican, i founded and led one of East Anglia’s largest and most respected care providers, which was subsequently acquired by a NHS services CIC. During this time, the organisation was twice recognised as Homecare Employer of the Year at the Great British Care Awards, and I was proud to be invited to the House of Lords after being named a social care “Covid Hero” for our work during the pandemic.
I am is passionate about people-centred care and believes that caring for others is one of the greatest gifts. I see our care and support staff as Avican’s greatest ambassadors and we are committed to ensuring people receive the right support, in the right way, at the time they need it most.
Years of Experience: 14 Years
What do you enjoy most about your role? I believe the greatest satisfaction comes from knowing that our efforts have helped make someone’s day better, be it a client, a resident or a family member that’s what makes everything worthwhile.
What do you enjoy outside of work? Outside of work, my time is taken up with 3 things, Family, dogs and football, I live in Norfolk and we have large breed dogs, Newfoundlands “Newfies” and Saint Bernards I refer to them as our house bears, true gentle giants, we are also a football mad family and proud Norwich City supporters being season ticket holders.
Regional Manager
I have been working at Avican Support in Newmarket for the past 15 years in an administrative role. During this time, I have taken responsibility for overseeing recruitment, ensuring we bring in the most suitable candidates for each position. In addition, I manage the accounts department as part of my role, maintaining smooth and efficient financial operations, and just as important compliance is important for companies like ours and I am extremely proud of our team and how we have worked together to achieve a CQC rating of GOOD which reflects the consistent quality of care and support provided, and our PAMMS rating of Excellent is a quality assurance as measured by local authorities across the country giving those who use our services peace of mind.
Years of Experience: 15 Years
What do you enjoy most about your role? I enjoy my job because it gives me a strong sense of purpose and variety.
A big part of that comes from the impact I have on the organisation. By overseeing recruitment, I help build a capable and reliable team, which I find very fulfilling—especially when I see the people I’ve hired succeed. It’s rewarding to know that my judgement and decisions contribute directly to the quality of care and service provided.
I also value the level of responsibility and trust placed in me. Managing both recruitment and the accounts function means I’m relied upon, and that makes my work feel meaningful.
I know the organisation well, and I’ve contributed to its development over time, which makes my role feel worthwhile.
What do you enjoy outside of work? My hobbies include travelling and exploring new places, as well as spending quality time with my family and pets.
I have worked in care and support for the last 14 years supporting customers with Learning disabilities and mental health in supported living services in Bury St Edmunds. Then, 3 years ago I joined Sanctuary Housing working as a Project Worker for the homeless in Bury St Edmunds. Shortly after, I progressed to a Hostel Co-ordinator over in South and East Cambridge, working in the temporary accommodations and hostels. I am now enjoying working as a Housing Officer.
Years of Experience: 14
What do you enjoy most about your role? I enjoy helping others and seeing positive changes in their demeanour when they arrive with us, and have their own space for their personal belongings and most importantly a place they can call home.
What do you enjoy outside of work? I am a mum to my little girl, so I enjoy spending my weekends with her. We are very active and outdoorsy, we enjoy swimming, going to farms, zoo’s and soft plays! We have our little sausage dog Milo, so we also enjoy walks with him. In my spare time I enjoy going to the gym, and shopping days 🙂
Housing Officer
Brand Officer & Admin
I currently work as the Administrator and Branding Officer at Avican Support, where I combine my passion for organisation with a creative approach to communication and brand development. My role involves supporting the smooth day-to-day running of the service, managing administrative processes, and ensuring our branding reflects the values and quality of care we provide. My journey into the care sector was driven by a desire to be part of a role that makes a real difference in people’s lives, even from behind the scenes. I take pride in supporting both staff and service users by helping maintain high standards and a professional, welcoming presence. Being part of Avican has allowed me to grow both professionally and personally, as I continue to develop my skills in a meaningful sector.
Years of Experience: With 15 years working at Avican my role has evolved over time and grown with the company. Before joining Avican, I gained experience in various administrative roles and customer-facing environments, where I developed strong organisational skills, attention to detail, and the ability to communicate effectively with a wide range of people.
What do you enjoy most about your role? What I enjoy most about my role is the variety it brings—no two days are ever the same. I love being able to contribute to both the operational side of the business and the creative aspects of branding and communication. It’s rewarding to know that the work I do helps support a team that is making a genuine difference in people’s lives.
What do you enjoy outside of work? Outside of work, I enjoy spending quality time with my family and making the most of everyday moments together. I have a creative side and enjoy activities that allow me to express that, whether it’s photography, design, or planning family events. I also like getting out and about, exploring new places, and finding inspiration in different environments. These interests help me stay balanced, creative, and motivated both personally and professionally.
I am the Operation Manager for Avican Support LTD and have been with the company for 5 years, I have previous back ground in Domiciliary care, Emergency respite care and have experience with support People with a wide range of needs, such as Learning disabilities, Poor Mental health, Nursing care, and home care.
I have achieved my NVQ level 3 in health and social care and level 5 in care leadership and management., and a level 2 in MCA and Dol’s.
I have always worked in the care and have over 20 years’ experience in this sector.
Years of Experience: 21
What do you enjoy most about your role? I enjoy being part of a team that supports others to live and achieve their goals, and support them to reach a level of independence and autonomy.
What do you enjoy outside of work? Outside of work, I enjoy socialising with friends and family, hosting dinners.
Operations Manager
Care manager for the Homecare and Live in Care division
My role at Avican is care manager for the homecare and Live in Care division, my journey in care began with hands-on experience as a care giver in residential settings, including a Care Home another home supporting individuals with learning disabilities. These early roles gave me a strong foundation in compassionate, person-centred care and helped me understand the importance of dignity, patience, and empathy in supporting others.
Wanting to broaden my experience, I moved into domiciliary care, where I developed a deeper appreciation for supporting people in the comfort and independence of their own homes. Alongside my practical work, I committed to my professional development by gaining relevant qualifications, I have my Levels 5 & 6 in health and social care, which supported my progression within the sector.
Over time, I eventually took on increasing responsibility, working as a Senior Carer and then as a Duty Manager, where I helped oversee day-to-day operations and supported team members. I later advanced to the role of Deputy Manager, further strengthening my leadership, organisational, and decision-making skills.
These experiences prepared me for my current position as a Home Care Manager, where I lead teams, ensure high standards of care, and strive to continuously improve services. My journey has been shaped by a genuine passion for care and a commitment to both personal and professional growth. Each step has allowed me to build on my experience and better support both service users and staff. I take pride in how far I have come and remain dedicated to making a positive impact in the care sector.
Years of Experience: 13 Years
What do you enjoy most about your role? What I enjoy most about my role is the opportunity to care for and support people in a meaningful way, which has always felt natural to me. Coming from a family where both of my parents were medical doctors, I was taught from an early age the importance of helping others and making a positive difference in their lives. This has shaped my values and continues to inspire my commitment to providing compassionate, high-quality care. I also find great fulfilment in supporting my team and seeing the positive impact our work has on the people we serve.
What do you enjoy outside of work? Outside of work, I enjoy spending quality time with my three dogs and my cat, who bring a lot of joy and balance to my life. I have a passion for travelling and sailing, as they allow me to relax and experience new places and perspectives. I also enjoy reading and playing bridge, which I find both engaging and rewarding. In addition, I’m fortunate to have a close group of friends, and we make time to meet regularly, which is something I truly value.
As the Manager of Griffin House, a mental health supported accommodation service, where I oversee the day-to-day running of the service and support both residents and staff. My role focuses on creating a safe, structured, and person-centred environment that promotes independence, recovery, and stability. I work closely with external professionals including CPNs, social workers, and mental health teams to ensure residents receive the right level of support tailored to their individual needs.
I have over 10 years’ experience in health and social care, starting as a care support worker and progressing into leadership and management roles. Throughout my career, I have worked across a range of settings including intermediate care, mental health services, and trauma-informed environments, supporting individuals ranging from young adults to the elderly, with complex mental health needs, experiences of homelessness, domestic abuse, and challenges related to drugs and alcohol. I have developed strong skills in care planning, risk assessment, safeguarding, medication management, and staff development.
I am passionate about promoting recovery-focused practice and empowering individuals to build confidence, develop life skills, and move towards more independent living. Managing Griffin House has allowed me to bring all of this experience together to create a supportive, consistent, and positive environment for both residents and staff.
Years of Experience: 10 Years
What do you enjoy most about your role? What do you enjoy most about your role? I really enjoy seeing residents grow in confidence and achieve their goals, no matter how big or small. It’s also important to me to support my team to develop and feel confident in the care they provide, helping to create a warm, friendly, and relaxed environment for everyone. Knowing that I can make a positive difference each day is what I find most rewarding.
What do you enjoy outside of work? What do you enjoy outside of work? Outside of work, I enjoy spending time with my family, socialising, and taking time to relax and recharge, as maintaining a good work-life balance helps me stay focused and positive in my role. I also enjoy sewing, particularly cross stitch, which I find very relaxing and a great way to unwind. I have three cats who are my babies and keep me company, bringing a lot of joy to my home life.
Manager at Griffin House
We are proud of our commitment to safe, person-centred support that promotes dignity and independence.
